A custom website for Checkjedak that turns searches about roof problems into free roof inspection requests in the north and centre of the Netherlands.
A free roof inspection is an attractive offer, but it only works when visitors understand it straight away. Without pages about the problem they searched for, visitors from ads leave again quickly.
Checkjedak serves several provinces. Homeowners trust a service that feels close by, so the website has to show that Checkjedak works in their region.
Public forms are easily abused by bots. Fake requests waste the team's time and distort campaign data.
BMS Services built a custom website in Dutch with one main call to action on every page: request a free roof inspection. The homepage, service pages, FAQ and contact page all lead to the same step.
Every service, such as roof leaks and roof renovation, has its own page with copy that answers homeowners' questions. These pages are the landing pages for the matching ad groups.
The request form opens in a pop-up from every page, so visitors do not have to leave the page they are on. A honeypot filters out bots without bothering real visitors.
The website shows a local phone number per region, so Checkjedak feels close by to homeowners in every province.
BMS Services set up Google Ads Search campaigns for services such as roof leaks and roof renovation, targeting provinces in the north of the Netherlands. Every campaign points to the matching service page, and tracking runs according to cookie consent.
With a simple website and Google Ads Search campaigns, Checkjedak now receives around 40 inspection requests a month. About 6% of ad visitors send a request, at a cost per lead between €60 and €100 depending on the service. According to the owner, the leads are serious and of high quality.