A custom website for Totaal Electrotechniek, an electrician with a 24/7 fault service: service and province pages, a service area map, a full admin and Google Ads tracking.
In the electrician market, many companies advertise on the same searches. Visitors compare in seconds, so the website has to convince straight away and make calling easy.
The company works in many provinces and towns. Without pages per area, it is hard to show up in local searches and hard to target ads by area.
Services, provinces, towns, reviews and photos keep changing. If every change needs a developer, the website falls behind quickly.
BMS Services built a custom website in Dutch with the 24/7 number in the header and the hero, a clear call button, and an option to leave a number and be called back.
Every service, such as electrical faults, fuse boxes, charging points and installations, has its own page. The website also has pages per province and a service area map, so visitors see straight away that the company works in their area.
In the admin, the team manages leads, locations, provinces, reviews, services, settings and media. Towns can be imported in bulk, so new service areas are added quickly.
Every request is sent to the company by email. A cookie banner controls tracking according to the visitor's consent, and the website is connected to Google Ads to measure conversions.
The new website went live in about one week. Because Totaal Electrotechniek was going to advertise, BMS Services immediately prepared keyword research and Google Ads campaigns. The company now receives around 60 leads a month, with a conversion rate of about 8% and a cost per lead between €40 and €60 depending on the service.