A custom website for Uniloodgieter, a plumber with a 24/7 emergency service: a 3-step problem check, first aid tips, 342 area pages and callback requests.
When there is a leak or a blocked drain, visitors do not want to read long texts. They need to know what to do right now and how to reach a plumber as fast as possible.
Without the right questions, the team often has to call back just to understand the problem before planning a visit.
Uniloodgieter works in many places. Without pages per area, homeowners outside Apeldoorn have a hard time finding out that the service is available to them too.
BMS Services built the Snelle check, a short 3-step diagnosis. Visitors choose the type of problem and answer a few questions, then get first aid advice straight away and a quick way to contact Uniloodgieter.
For common problems, the website gives simple steps people can take themselves, such as closing the main tap, to limit the damage until the plumber arrives.
The website has service area pages for 12 provinces and 342 places. Every place has its own page, so homeowners find Uniloodgieter when they search for a plumber in their town.
All services are managed in a CMS. The team can add or change services and copy without a developer.
Besides calling directly, visitors can leave their number and ask to be called back.
Because the market had become more competitive, BMS Services did market research and put together a marketing plan. Once the plan was approved, Google Ads campaigns were set up per service and level of urgency, each pointing to the matching page.
Compared to the previous agency, Uniloodgieter's cost per lead has been cut in half. The company now receives around 40 leads a month, with a conversion rate of about 7% and a cost per lead between €60 and €80 depending on urgency and service.