A bilingual online store for GetCard TCG in Semarang: a Pokémon card catalog with filters, set pages and a cart that sends the order straight to WhatsApp.
Without an online catalog, buyers have to ask in a chat whether a card is available. Every question means finding the card, checking the price and replying one by one. For a store with many single cards, this takes a lot of time.
Marketplaces help to reach buyers, but they leave no room to show sets, card information and the content that builds trust with collectors. The store needed a place of its own that can be found on Google and is fully under its control.
The homepage is designed like a card binder, the way collectors usually store their cards. The concept feels familiar to the target buyers straight away and sets the store apart from a typical online shop.
The catalog can be filtered by set, language and product type. Every card has its own product page with photos, condition, price and stock, linked directly to the store's inventory system.
Every set has its own page with information about the set and all available cards. These pages help collectors who look for cards from one set, and they are pages that can be found on Google.
Buyers collect cards in the cart, and one button builds a complete order message that is sent to the store's WhatsApp. Every WhatsApp click is recorded with the page it came from.
A bilingual blog covers sets, cards and tips for collectors. Structured data and a sitemap per language help Google understand the product and set pages.